Joel Palmer, known professionally as BOYHEART, is a British photographer, film director and multidisciplinary artist whose work exists at the intersection of fashion, cinema, music and contemporary culture. With over a decade of experience across the international fashion industry, Palmer began his career in front of the camera, appearing in campaigns for Balmain, Versace and H&M. This early immersion in fashion shaped his distinctive perspective behind the lens, combining an instinctive understanding of performance, movement and identity with a cinematic approach to image-making. Known for creating compelling visual worlds, his practice explores beauty, intimacy, human connection and the tension between vulnerability and desire. His imagery moves between refined fashion portraiture and provocative storytelling, challenging conventional representations of identity and contemporary culture. His creative portfolio spans editorial and commercial work for Vogue Italia, GQ, Moncler, Nike, Sony Music and Universal Music, alongside collaborations with emerging designers, musicians and cultural figures. Moving fluidly between photography, film and creative direction, Palmer approaches each project with a singular ambition: to create images that transcend aesthetics and leave a lasting emotional impression.